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The Exit Button used for the Contact Form

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GoodBoy

GoodBoy is a reselling app I created for my Senior Capstone class. It focuses on correcting the detrimental animal and environmental practices of big name fashion companies. Products are rated based on the material used, and/or factory in which they were produced.

Client

Project Year

Senior Capstone Project
2020

Project Focus

Reward fashion shoppers for choosing animal and eco friendly products.

Put a Stop to Animal Cruelty and Unethical Fashion Practices with GoodBoy.

Product Rating Based on Sustainability

GoodBoy’s sophisticated algorithm determines which products support animal safety, animal health, and animal quality of life. Items will receive between an A (green) - F (red) rating, along with a specific amount of PET POINTS.

What are Pet Points?

You might ask yourself, “Sustainable shopping? What’s in it for me?”. Well, people who practice healthy shopping receive Pet Points. Pet Points give the consumer the opportunity to purchase the digital form of a farm animal. The consumer now has an online pet profile as well.

Collect 'Em All!

Ultimately, the more sustainable one shops, the more pets one will receive over time. Profiles are also shareable between freinds so you can view each others farm pets!

What Happens Now?

Although the final iterations of this app design have been implemented, I would like to introduce some type of update that would allow for friends to collaborate amongst each other in some way. I believe people are more inclined to do the right thing if they are exposed and others can see what their practices are like.

How I Benefitted

Choosing the fashion industry as the topic for my Capstone was really interesting because there’s a lot of materials sourcing information which is not shared with the public. As someone who has a degree in fashion, I believe this knowledge needs to be shared by the major fashion brands. People should know about how these products are made, or where the source material are coming from. From a design standpoint, I also learned about white spacing and making assets on a page look more natural.

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